Featured Properties

Look At The Home And The Loan Path Together.

Featured property interest should not sit separate from the financing question. Start with the home, then ask what the next step may require.

Property Lead Path

Do Not Let Listing Traffic Lose The Mortgage Question.

A property page should do more than show a home. It should help the visitor ask what the property may require from a financing, readiness, or follow-up standpoint.

  • Keep sample/demo content visibly labeled.
  • Route property inquiries through the same lead system.
  • Track property page source and campaign values.
  • Keep listing details manually controlled until IDX is intentionally added.